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Brand Identity Design

The Brand Identity Design course offered by iTraining Institute is designed to immerse students in the strategic and creative processes involved in crafting effective brand identities. This 300-level course delves into essential concepts such as brand strategy, market positioning, visual identity development, and brand storytelling.

Participants will learn how to conduct comprehensive brand audits, define brand values, and create cohesive visual identities that resonate with target audiences. Through practical projects and case studies, students will gain hands-on experience in designing logos, color palettes, typography systems, and brand guidelines that ensure consistency across various touchpoints.

The course also covers the integration of brand identity into digital and print media, equipping students with versatile skills applicable to diverse industries. By the end of the course, students will possess the expertise to conceptualize, execute, and present compelling brand identities that effectively communicate brand values and foster brand loyalty in the marketplace.

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